Hi! I’m Anna. Welcome to my website.
Maybe you have had bad experiences with “online marketing experts” who have made you believe that online marketing is too difficult for you to learn, and that you must spend thousands of dollars on consultants or agencies in order to use it for your business.
Or maybe you are overwhelmed and intimidated by all the options out there. There are so many social media networks, so many advertising opportunities, and so much stress – where do you even begin?
Many online marketing agencies and consultants benefit from obscuring online marketing, making it seem too complicated for you to ever understand. Still other online marketers use tactics that seem manipulative and make you uncomfortable.
I’m here to tell you that online marketing does not have to be this way.
Online marketing is not:
- Too complicated for you to grasp (as many online marketing experts tell you).
- Changing too quickly for you to possibly keep up with it.
- Too overwhelming or intimidating for you to handle yourself while running your business.
- About being pushy, “sales-sy,” or manipulative.
This website is designed to be a resource for anyone looking for a new framework for marketing their business online.
This framework is vastly different from the old way of marketing:
|Old Framework||Anna’s Framework|
|Online marketing is a super technical skill.||Online marketing is just another way to create relationships with my target audience.|
|Online marketing is too difficult for me to understand.||Online marketing is easy to learn, even for the layperson.|
|Online marketing is changing all the time so it’s impossible to keep up.||Online marketing operates on a few basic principles, with only minor updates and variants as time passes.|
|Online marketing is about increasing revenue.||Online marketing is about increasing my business’s influence, which naturally increases revenue.|
|My business goal is to make money and get more customers.||My business goal is to share my passion and my message a little bit more each day.|
|Marketing my business online means being pushy with relentless ads or sales pitches.||Marketing online means educating my customer about why they will genuinely benefit from my product or service.|
Anna Wickham is an online marketing consultant, international speaker, and entrepreneur who empowers business owners to use online marketing to become the influence they deserve to be.
For 2 years, Anna ran a successful online marketing agency called Charm House, which helped businesses share their passion using high-quality blog content, social media marketing, and email marketing.
She was surprised to find that extremely successful business owners with great products were consistently missing the point with online marketing. She helped them see that there was a better way to market their businesses that was not only exponentially more effective and profitable, but made businesses feel more connected to their customers and their community. Overall, this gave her clients more success and more influence.
Anna’s primary principles of online marketing are:
- Online marketing is not a technology to master. It’s a tool to connect with people and build relationships.
- Online marketing is easily accessible, even if you feel you are not technically inclined. It is not too difficult or fast-paced for you to learn.
- The purpose of online marketing is not to increase sales; it’s to expand a business’s influence, which impacts the world and increases revenue naturally.
- Becoming educated about online marketing empowers you to make better decisions for their business and more effectively communicate your business’s value.
In 2016, Anna decided to make it her mission to equip as many business owners as possible with the skills and knowledge needed to market online more effectively.
Her mission inspired her to start Influence School, a membership community for business owners who want to learn how to market online more effectively, and Content Roll, an online content subscription service to help businesses educate their prospects about their products using the power of blogging.
Anna is a known thought leader in the online marketing world, helping business owners around the country and world gain more influence through her services, consulting, and speaking. To check out Anna’s speaking schedule, click here. To learn more about hiring Anna to speak at your upcoming event, click here.
Anna is also a former digital nomad. After selling everything she owned in 2014, Anna started her agency, Charm House, while traveling through 6 different countries in 14 months. She retired from the digital nomad life at the end of 2015 to settle in her hometown of Oklahoma City.
Currently, she leads regular seminars to business owners, teacher her unique marketing principles.
Here’s what others have said about working with Anna and her team:
How to Get Started
If you are ready to revolutionize the way you market your business forever, here’s where you can get started:
- Anna’s free resources – why not get started by grabbing the free goodies on this site?
- The “Start Here” page – everything you need to get going turbocharging your business quickly.
- Anna’s YouTube channel – Check out all Anna’s YouTube video library of free online marketing advice.
- Influence School – Influence School is Anna’s membership community for those who want to learn how to market their businesses online. If you’re serious about changing the way you market your business forever, Influence School is your first stop.